Macy’s celebrated the official launch of Maison Jules, a new womenswear brand inspired by Parisian street style. Kicking off fashion week, the event was hosted by campaign photographer, Garance Dore, it girl Jeanne Damas, with special guest Lorenzo Martone. The presentation featured a custom made bike carousel, featuring Maison Jules X Martone bikes, and music by Noemi Ferst.

VIP guests included DJ’s Tennessee Thomas and Alex Merrell, social staples, Chrissie Miller, Natalie Joos and Poppy de Villeneuve, designer, Katie Gallagher,model El Grace, and famed bloggers Scott Schuman of The Sartorialist and Christina Caradona of Trop Rouge.

Special thanks to our sponsors: Aveda, Jessica Nails, La Roche-Posay, Prive Salon, and Vovito.

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