MAISON JULES

Macy’s celebrated the official launch of Maison Jules - a new womenswear brand inspired by Parisian street style - and partners with Martone Cycling for the grand event  

Intro

Martone Cycling launches a collaboration with Maison Jules, a complementary brand that is fashionable, dynamic, bold, and feminine. The bikes created for this partnership are representative of the rider’s personal brand, serve as a functional lifestyle tool and pair well with the style of the new womenswear line. These values are very much shared by both Martone Cycling Company as well as Maison Jules.

Client

VIP guests included DJ’s Tennessee Thomas and Alex Merrell, social staples, Chrissie Miller, Natalie Joos and Poppy de Villeneuve, designer, Katie Gallagher,model El Grace, and famed bloggers Scott Schuman of The Sartorialist and Christina Caradona of Trop Rouge.

Special thanks go out to our sponsors: Aveda, Jessica Nails, La Roche-Posay, Prive Salon, and Vovito.

Brief

Now that Citi Bikes have been popping up all over metropolitan areas all over the country, outdoor cycling seems to be taking center stage. Consequently, this bike collaboration felt particularly relevant.

The limited-edition rider comes in a punchy coral shade, which can be seen in Maison Jules' many femme, fall designs.

These trendy two-wheelers are only available by entering one of Macy's major contests.

About 

Macy’s celebrated the official launch of Maison Jules, a new womenswear brand inspired by Parisian street style. Kicking off fashion week, the event was hosted by campaign photographer, Garance Dore, it girl Jeanne Damas, with special guest Lorenzo Martone. The presentation featured a custom made bike carousel, featuring Maison Jules X Martone bikes, and music by Noemi Ferst.

Mainson Jules is a new, ready-to-wear clothing line inspired by French fashion, designed for when you want to add style to your closet that is fitting of both, dressy and casual wear.