Peroni bikes

Capture the warm, relaxed, carefree atmosphere of summers in Italy

Peroni Nastro Azzurro exemplifies the Italian traditions of craft, passion, and flair upon which it was formed. Created in 1963 in Italy, it is currently enjoyed across six continents. It was first brought to the United States in 2005 and has been appreciated there ever since. As Italy’s number one premium beer, Peroni was thrilled to unveil its first ever collaboration with a coveted fashion bike brand, which yielded a collector's design piece that doubles as a versatile lifestyle accessory. Our founder Lorenzo Martone drew on his Italian heritage to help Peroni capture the warm, relaxed, carefree atmosphere of summers in Italy with a bold, eye-catching bike in Peroni’s signature colors. The co-branded bicycle offers riders their very own Italian-inspired summer escape.

About

The integrated basket is perfect for a trip to the farmer’s market or an afternoon picnic, and easily fits a six-pack of Peroni to share with friends on a splendid summer’s eve. Thanks to Martone, Peroni was able to offer its customers a taste of La Dolce Vita.

The Martone for Peroni was designed to conjure daydreams of a quintessential Italian summertime and of afternoons spent leisurely pedaling through the countryside with a picnic in your bike basket and the sun on your back.

There is a European sensibility to the design and usefulness of each Martone bike, a lifestyle object that aligns perfectly with Peroni Nastro Azzuros’s premium lager.