SPECIAL PROJECTS
STYLE RIDE
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Martone Cycling Co. & Liberty Fairs partnered together to host the first official “Style Ride”. As a kick-off to the new annual tradition, Founder and Designer Lorenzo Martone, lead a select group of NYC’s style influencers on a fashionable jaunt from Riverside Park down to Seaport Studios for the grand opening of its boutique.

Special guest riders included Eric Rutherford, Lawrence Zarian, Natalie Kates and more. This year’s event coincided with the launch of Martone Cycling Co.’s “Helmet-Wear,” the latest collection of collapsible yet chic bike helmets.

***Special thanks to our sponsors: Seaport Studios, Depavory, Horizn Studios, & Brooklyn Gin***
MUSEUM PARTNERSHIPS
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Known for blurring the lines between function and art, Martone Cycling Co.'s partnerships with internationally renowned museums should come as no surprise. Most notably, MCC created a special edition design for Los Angeles' contemporary art museum, The Broad. Five individually numbered and signed bikes were fashioned in the museum's signature colors. Additionally, MCC's designs have found their first home in Texas at the highly acclaimed Museum of Fine Arts in Houston.
M-ART-ONE
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"M-ART-ONE" an art initiative by Martone Cycling Co. Designer, Lorenzo Martone, draws unyielding inspiration from the art and fashion communities, and the creation of the "M-ART-ONE" artist series is illustrative of the designer's personal passion for showcasing today's most influential artists.

Martone Cycling Co. partnered with Ron Robinson to launch its 1st artist series titled #UnchainMe - a collaboration with 4 LA based artists, Sket One, Tomo, Fallen Fruit & Zachary Crane. Each one of the celebrated artists used a Martone bike as a canvas, creating individual works of art that were showcased and available for sale at the Ron Robinson flagship store in Santa Monica.
SHANTELL MARTIN
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Martone Cycling Co. collaborated with visual artist Shantell Martin to release a set of limited edition bicycles in association with Artspace.com. The reveal party was held at New York City's Smyth Hotel, where select friends and guests experienced the functional and imaginative cycle design firsthand. #ShantellMartinCycle is inspired by the innovative and hard working commuters that have built careers in the ultimate creative urban environment - New York City.
NEW YORK POP UP
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On the heels of Martone Cycling Co.'s one year anniversary, the brand announced the special opening of their pop-up shop in New York City. Located on the ground floor retail space of Aby Rosen’s newly renovated Paramount Hotel, New Yorkers and visitors had the exclusive opportunity to test-ride and shop the Martone Cycling Co. collections.
HOTEL PARTNERSHIPS
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Martone Cycling Co. has quickly become a favorite amongst luxury and boutique hotels across the US. MCC's hotel partnership program has blossomed due to the brand's wide array of colors, styles and customizable details that compliment the hotel's look and feel with ease. Together, MCC and its partners offer eco-friendly, luxe travel amenities that allow guests to experience the culture and sites without dismal traffic, taxis and public transportation.

Current partners include: Gramercy Park Hotel, Lotte New York Palace Hotel, The Standard Miami, The Gates in Key West and W Hotel South Beach.
COLETTE x MARTONE CYCLING
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Bonjour Paris! Colette Paris featured Martone bikes and limited time products, the traffic-less kit: a blue martone cycling bike with automatic transmission (2 gears) and Mia in Blue exclusive items, for Colette only.

Tres chic! MCC was also featured in Colette’s window displays this July! Check out the images above for the exclusive product line and amazing Martone Cycling inspired window.
MAISON JULES
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Last night, Macy’s celebrated the official launch of Maison Jules, a new womenswear brand inspired by Parisian street style. Kicking off fashion week, the event was hosted by campaign photographer, Garance Dore, it girl Jeanne Damas, with special guest Lorenzo Martone. The presentation featured a custom made bike carousel, featuring Maison Jules X Martone bikes, and music by Noemi Ferst.

VIP guests included – DJ’s Tennessee Thomas and Alex Merrell, social staples, Chrissie Miller, Natalie Joos and Poppy de Villeneuve, designer, Katie Gallagher,model El Grace, and famed bloggers Scott Schuman of The Sartorialist,and Christina Caradona of Trop Rouge.

***Special thanks to our sponsors: Aveda, Jessica Nails, La Roche-Posay, Prive Salon, Vovito***
RON DORFF
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Ron Dorff joins forces with Martone Cycling, to offer Velo lovers a stylish bicycle for sleek, urban transportation. The VELO LOVE bike is soberly black, in line with the black-lacquered Ron Dorff eyelets. It weights a mere 12 kilos, offers puncture resistant tires and has an innovative SRAM AUTOMATIX 2 gears system gears automatically depending on slope and speed.

It comes with the distinct red chain and a specially designed basket making it easy to tote everyday essentials.